IP addresses are a key part of the internet. They allow you to locate and browse the websites you want, as well as locating your devices. However, these are also vulnerable to attacks from bad actors. Therefore, it’s important to maintain a good IP address reputation.
How do I find the reputation of an IP address?
The best way to improve your reputation is to avoid acting suspicious online. Doing so will help you keep your computer and network secure. Also, you can set up email authentication properly to reduce the chance of receiving spam complaints.
Having a good IP reputation is critical to maintaining a high deliverability rate. This is especially true if your email marketing campaign involves sending emails from a dedicated IP address. If you haven’t been using one before, you’ll need to get on the right track in order to prevent your messages from being caught in spam traps.
You can increase your reputation by sending less emails and maintaining a low bounce rate. In addition to preventing your IP from being blacklisted, this tactic also helps ensure that your messages get to the people they’re meant to reach.
Another way to improve your IP’s reputation is to clean up your history. For example, if your company has been the subject of multiple email fraud complaints, you might consider identifying and removing any IP addresses that are blacklisted.
IP addresses with a strong history of benign behavior will have a high IP reputation. On the other hand, if you have an IP that’s frequently associated with bots and fraudsters, you may want to rethink your strategies.