Would you drive your car without changing the oil? Of course not, because you understand the importance of regular maintenance. The same goes for your data; it needs occasional TLC to ensure that it works well and doesn’t degrade over time. This is where an email validation company comes in; it removes invalid, inactive, and fake email addresses from your contact lists, which helps you keep a clean and healthy list for improved deliverability and better metrics like engagement rates.
An email validation company service is a tool that connects to the mail servers of your potential subscribers, checks if their mailbox is active and accepting messages, and verifies whether the email address is formatted correctly. Most services have three key steps – syntax and formatting check, server verification, and mailbox validation, which each take just a fraction of a second. These processes also verify that the user name and domain are valid. They also eliminate spam traps, hard bounces, and other risky addresses that may damage your reputation and increase your hard bounce rate if you send emails to them.
Ensuring Email Quality: Exploring the Services of a Leading Email Validation Company
Some of the best email validation tools include Clearout, Mailfloss, Hunter, and ZeroBounce. They all offer a variety of features, such as multi-step validation, bulk email verification, real-time verification API integrations, data enrichment, and more. They also have different pricing models. ZeroBounce offers free credits for testing, a pay-as-you-go model, and a starter package of 2000 emails at $15 per month.
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